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Privacy Statement

Updated March 4, 2024

Heartland America™ knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. By visiting Heartland America you are accepting the practices described in this Privacy Statement. This Privacy Statement describes how your personal information is collected, used, and shared when you visit or make a purchase from (the "Site")

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. A cookie is a piece of data stored on your computer's hard drive that identifies you as a Heartland America user. For more information about cookies, and how to disable cookies, visit
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

When we talk about "Personal Information" in this Privacy Statement, we are talking both about Device Information and Order Information.

Site Registration

If you choose to register with our website you will be asked to provide contact information including your name and your email address. This information is used to contact the user about the services on our site for which they have expressed interest.

By providing your cellular phone number, you agree to receive non-telemarketing calls or text messages to that number, including calls or texts delivering messages related to your account and purchases. For efficiency, we may at times contact you using autodialed or pre-recorded calls or messages. Where we are required to obtain your consent for such calls or messages, you may opt out at any time.

Merchandise and Purchasing

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and expiration date.), email address, and phone number. We refer to this information as "Order Information." In order for Heartland to ship merchandise to you, you will need to provide Heartland with certain information on our order form. This information is necessary for billing purposes and fulfilling your orders. If we have trouble processing your order, this contact information is used to get in touch with you.

Credit Card Processing

Heartland America utilizes the strength and security of major third party credit card processing companies to authorize and bill your credit card for the merchandise shipped to you. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.

This web site takes significant precautions to protect confidential information. When you submit sensitive information via the website, your information is sent using the latest in encryption technology (provided by Verisign Inc.).

Email Promotion Subscriptions

Upon placing an order through the Site, you will begin receiving the email newsletter, based on the Personal Information you have provided, unless you opt-out of receiving such communications. Our subscribers receive special deals, closeouts, and product liquidations. Every communication we send allows you to unsubscribe if you change your mind and decide not to receive email from us. To stop receiving promotional emails or newsletters from us by sending an email to the contact address below or by clicking here to unsubscribe.

Email: [email protected]

Phone: 1-800-229-2901

Street Address:

Heartland America
Attn: Mail Preference Service
8085 Century Boulevard
Chaska, MN 55318

Please note that it may take up to 7 days to remove you from our email subscription list.

How Do We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We share personal information with a third party marketing partner for commercial purposes. If any customer prefers to not have their personal information shared with third parties they can send an email to: [email protected]. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at

You can opt out of targeted advertising by:




Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: .

Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

California residents, and other states following this initiative, have special privacy rights under California law. See CCPA updates below for more information.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Review Posting Policy

Heartland America, (and its affiliates, collectively referred to as "Heartland"), appreciates customer comments and reviews ("content"), and will periodically post such content on its websites or in other advertising. By submitting content, customer consents to the use of such content, and use of such customer's name or initials associated with such content, without compensation and as Heartland sees fit.

Customer submitting content further grants Heartland a non-exclusive, perpetual and worldwide royalty free license for the use of such content in any and all media as Heartland sees fit. Customers submitting content further agree and understand that Heartland must exercise an appropriate amount of control over such content, and must make decisions about which content to post, and in which venues. This means that not all content will be posted, and customer shall have no recourse or say regarding whether any particular content is posted or used in any form.

Content that is considered off topic will be deemed inappropriate and will not be posted. Likewise, content that exhibits offensive, inappropriate, threatening or obscene language or rhetoric, or contains misrepresentations of fact, will be deemed inappropriate and therefore also will not be posted.

Heartland reserves the right to post, not post, edit or delete content that is submitted through this website or those of its affiliates. Heartland assumes no liability for any content posted, or submitted but not posted, to or stored within any of its websites and databases.

While Heartland makes every effort to review and screen all content submitted by its customers, given the sheer volume of content it is not always possible to do so. Heartland assumes no liability for inadvertently posting content that may violate its stated posting policy, nor for any failure to review or post any particular submitted content.

Correcting/Updating Personal Information

If you need to change any of the personal information that you have previously provided us, please go to My Account or send an email to our Customer Support department.

Mailing list preference

Occasionally we make our mailing list available to carefully screened companies whose products or services might interest you. If you'd prefer to have your name withheld, please send your mailing label to: Heartland America, Mail Preference Service, 8085 Century Boulevard, Chaska, MN 55318-3056

California Consumer Privacy Act ("CCPA")  and California Privacy Rights Act ("CPRA") Updates:

These California Disclosures supplement our privacy policy and contain the additional information that is required to be provided to California residents under the California Consumer Privacy Act and California Privacy Rights Act.

We know that you care about how your personal information is used and shared. Our Privacy Policy, including these supplemental California Disclosures, describes how HLA USA LLC, dba Heartland America (the "Company" or "we") collects your personal information (including when you visit our websites and physical stores, use our mobile apps, or shop through our catalogs), the purposes for which we use the information, and the types of third parties with whom we might share it. Our Privacy Policy also describes your rights to obtain, update, delete, and restrict the use of information we have about you. Each time you provide us with personal information, you are consenting to the practices described in our Privacy Policy.

Categories of Personal Information We Collect

The types of information that we have collected since the last time this Privacy Statement was updated fall into certain categories established by the California Consumer Privacy Act:

Identifiers, such as your name, address, email address, and phone number.

Personal information, such as a signature, credit or debit card number, or driver's license number.

Age, gender or gender identity, marital status, religion, or other protected characteristics.

Visual information, such as images captured on cameras in our stores (we do not use these images to identify you except when identification is for security, anti-theft, or law enforcement purposes).

Commercial information, such as history of products purchased or considered.

Internet or other electronic network activity information, such as browsing history and information regarding your interaction with advertisements and other features on our websites.

Inferences drawn from the information described above to create a customer profile about you.

Source of Personal Information

We collect the information described above from the following sources: advertising networks, social networks, data brokers, data analytics providers and directly from you.

Purposes For Which We Use Your Personal Information

We use your personal information to provide services to you and to operate, develop, and improve our business and the products and services we offer to our customers. For example, we use your information:

To take and handle orders, deliver products and services, process payments, and communicate with you about your orders.

To deliver marketing and promotional communications that we believe may be of interest to you, including ads or offers tailored to you.

To personalize your experience with us.

To detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity.

For our business purposes, such as risk control, data analysis, audits, developing new products and services, debugging and enhancing our website, improving the products and services we provide to you, and identifying usage trends and determining the effectiveness of our promotional campaigns.

Information We Disclose or Sell

Over the 12 months preceding the Revision Date:

We disclosed personal information listed under all of the "Categories of Personal Information We Collect" to service providers who help us provide goods and services to you and operate our business, such as payment processors, shipping companies, printing companies, analytics companies, consumer reporting agencies, and fraud protection and investigation companies.

We sold (as the California Consumer Privacy Act defines the term "sell") the following types of personal information to credit card issuers, data brokers, media companies, and marketing companies: identifiers, commercial information, and internet or other electronic network activity information.

Your Rights Under the California Consumer Privacy Act

If you are a resident of California, the California Consumer Privacy Act gives you the following rights with respect to your personal information:

The right to ask us to disclose what personal information we have collected, used, disclosed, or sold about you.

To make a request for disclosure, click here or call us at 1-800-229-2901.

We will use the process described below to verify the identity of anyone who requests your personal information.

You can ask us to provide this information to you up to twice in any 12-month period.

You may ask us to disclose information in any of the categories listed above under "Categories of Personal Information We Collect."

We will not disclose information that we are prohibited from disclosing by applicable law. For example, the California Consumer Privacy Act prohibits us from disclosing your credit card number or account password.

The right to ask us to delete the personal information that we have collected from you.

To make a request for deletion, click here or call us at 1-800-229-2901.

We will use the process described below to verify the identity of anyone who requests deletion of your personal information.

Please note that deleting your information will remove your purchase history from our records, so after deletion we will be unable provide you with a record of your purchases.

Under the California Consumer Privacy Act, we are not required to delete your personal information if we need it for certain purposes, such as completing a transaction you requested or fulfilling the terms of a written warranty.

The right to opt out of sales of your personal information.

You have the right to tell us not to sell your personal information (the right to "opt out").

To make a Do Not Sell request, please click here or call us at 1-800-229-2901.

The right not to be discriminated against for exercising your privacy rights.

We cannot treat you differently, such as by refusing to sell you goods or services or charging you different prices, because you chose to exercise your privacy rights.

This rule does not prohibit us from offering different prices that are directly related to the value of your information to us.

Verifying a Request to Disclose or Delete

In order to protect your information from unauthorized disclosure or deletion, we will not disclose any information unless we believe that the person making the request is you or your authorized agent. To verify the identity of the requestor, we will ask for your name, address, and email address. We will also ask you for an additional piece of information to match information we already know about you, such as the last 4 digits of your credit card number, the last item you purchased, or a shipping address you have used in the past. We may send an email or text message with an authentication code to a device you have used previously to communicate with us. If you have a password-protected account with us, we can verify your identity by using your account authentication credentials.

If you have authorized someone else (an "authorized agent") to request information on your behalf, you must give the agent your written and signed permission. We may request that you identify yourself directly and confirm that you have authorized the agent to submit the request on your behalf.

Protection of Children's Personal Information

We recognize the importance of protecting the privacy of children's personal information. We do not knowingly collect personal information from anyone under the age of 16. If you believe that a child younger than 16 has provided personal information to us, please click here or call us at 1-800-229-2901.

Contact Us

For more information about our privacy practices, CCPA, or other questions, or if you would like to make a complaint, please contact us by using the details provided below:

Email: [email protected]

Phone: 1-800-229-2901

Street Address:

Heartland America
Attn: Mail Preference Service
8085 Century Boulevard
Chaska, MN 55318

Notification of Changes

Anytime Heartland America changes its privacy statement, we will post it on our web site. We may update this Privacy Statement from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Click here to read our Terms and Conditions