Heartland America® knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. By visiting Heartland America® you are accepting the practices described in this Privacy Statement. This Privacy Statement describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.heartlandamerica.com (the "Site")
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. A cookie is a piece of data stored on your computer's hard drive that identifies you as a Heartland America® user. This cookie does not contain any personal information about you. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.
When we talk about "Personal Information" in this Privacy Statement, we are talking both about Device Information and Order Information.
If you choose to register with our website you will be asked to provide contact information including your name and your email address. This information is used to contact the user about the services on our site for which they have expressed interest.
By providing your cellular phone number, you agree to receive non-telemarketing calls or text messages to that number, including calls or texts delivering messages related to your account and purchases. For efficiency, we may at times contact you using autodialed or pre-recorded calls or messages. Where we are required to obtain your consent for such calls or messages, you may opt out at any time.
Merchandise and Purchasing
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and expiration date.), email address, and phone number. We refer to this information as "Order Information." In order for Heartland to ship merchandise to you, you will need to provide Heartland with certain information on our order form. This information is necessary for billing purposes and fulfilling your orders. If we have trouble processing your order, this contact information is used to get in touch with you.
Credit Card Processing
Heartland America® utilizes the strength and security of major third party credit card processing companies to authorize and bill your credit card for the merchandise shipped to you. These companies do not retain, share, store or use personally identifiable information for any secondary purposes.
This web site takes significant precautions to protect confidential information. When you submit sensitive information via the website, your information is sent using the latest in encryption technology (provided by Verisign Inc.).
Email Promotion Subscriptions
Upon placing an order through the Site, you will begin receiving the Heartlandamerica.com email newsletter, based on the Personal Information you have provided, unless you opt-out of receiving such communications. Our subscribers receive special deals, closeouts, and product liquidations. Every communication we send allows you to unsubscribe if you change your mind and decide not to receive email from us. To stop receiving promotional emails or newsletters from us by sending an email to the contact address below or by clicking here to unsubscribe.
Attn: Mail Preference Service
8085 Century Boulevard
Chaska, MN 55318
Please note that it may take up to 7 days to remove you from our email subscription list.
How Do We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We share personal information with a third party marketing partner for commercial purposes. If any customer prefers to not have their personal information shared with third parties they can send an email to: firstname.lastname@example.org. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info .
Do Not Track
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Review Posting Policy
Heartland America, (and its affiliates, collectively referred to as "Heartland"), appreciates customer comments and reviews ("content"), and will periodically post such content on its websites or in other advertising. By submitting content, customer consents to the use of such content, and use of such customer's name or initials associated with such content, without compensation and as Heartland sees fit.
Customer submitting content further grants Heartland a non-exclusive, perpetual and worldwide royalty free license for the use of such content in any and all media as Heartland sees fit. Customers submitting content further agree and understand that Heartland must exercise an appropriate amount of control over such content, and must make decisions about which content to post, and in which venues. This means that not all content will be posted, and customer shall have no recourse or say regarding whether any particular content is posted or used in any form.
Content that is considered off topic will be deemed inappropriate and will not be posted. Likewise, content that exhibits offensive, inappropriate, threatening or obscene language or rhetoric, or contains misrepresentations of fact, will be deemed inappropriate and therefore also will not be posted.
Heartland reserves the right to post, not post, edit or delete content that is submitted through this website or those of its affiliates. Heartland assumes no liability for any content posted, or submitted but not posted, to or stored within any of its websites and databases.
While Heartland makes every effort to review and screen all content submitted by its customers, given the sheer volume of content it is not always possible to do so. Heartland assumes no liability for inadvertently posting content that may violate its stated posting policy, nor for any failure to review or post any particular submitted content.
Correcting/Updating Personal Information
If you need to change any of the personal information that you have previously provided us, please go to My Account or send an email to our Customer Support department.
Mailing list preference
Occasionally we make our mailing list available to carefully screened companies whose products or services might interest you. If you'd prefer to have your name withheld, please send your mailing label to: Heartland America, Mail Preference Service, 8085 Century Boulevard, Chaska, MN 55318-3056
Notification of Changes
Anytime Heartland America® changes its privacy statement, we will post it on our web site. We may update this Privacy Statement from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by using the details provided below:
Attn: Mail Preference Service
8085 Century Boulevard
Chaska, MN 55318