Privacy Statement

Privacy Policy

Last Updated: March 2026

Heartland America ("we," "us," or "our") values your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit, make a purchase, or interact with our services.

1. Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

Category	Examples	Source
Identifiers	Name, postal address, email, IP address, account name.	Directly from you; automatic collection.
Commercial Information	Products purchased, order history, transaction details.	Directly from you.
Internet/Network Activity	Browsing history, site interaction, ad engagement.	Cookies, pixels, analytics tools.
Geolocation Data	Approximate location derived from IP address.	Automatic collection.
Sensitive Personal Information	Payment information, account login credentials.	Directly from you.

2. How We Use Your Information

Order Fulfillment: Processing transactions, shipping, and returns.
Customer Support: Responding to inquiries and resolving issues.
Security & Fraud Prevention: Detecting and preventing unauthorized activity.
Marketing & Personalization: Delivering relevant promotions and advertising.
Analytics & Improvements: Enhancing website performance and product offerings.

3. Sharing & Selling of Information

We share your information with trusted service providers such as payment processors, shipping carriers, analytics providers, and marketing partners to operate our business.

We may also share personal information for advertising purposes, including targeted advertising and cross-context behavioral advertising.

We do not sell personal information for monetary compensation. However, certain sharing activities may be considered a “sale” or “sharing” under applicable privacy laws.

You may opt out of these activities using the “Do Not Sell or Share My Personal Information” link on our website footer or through recognized browser-based signals.

4. Cookies & Behavioral Advertising

We use cookies and similar technologies to enhance your browsing experience and provide relevant advertisements. These tools may be provided by partners such as Google, Meta, and other advertising networks.

You can manage cookie preferences through your browser settings or industry opt-out tools.

5. Your Privacy Rights

Depending on your state of residence, you may have the following rights:

Access the personal information we have about you
Request correction of inaccurate information
Request deletion of your information
Receive a copy of your data (data portability)
Opt out of the sale or sharing of personal information
Opt out of targeted advertising or profiling
Limit the use of sensitive personal information (where applicable)

To exercise your rights, contact us using the information below. We may need to verify your identity before processing your request.

If your request is denied, you may have the right to appeal the decision depending on your state of residence.

Verification Process

We may verify your identity by confirming details such as your email address, order history, or other information associated with your account.

6. Universal Opt-Out Signals (GPC)

We recognize Global Privacy Control (GPC) signals where required by law as a valid request to opt out of the sale or sharing of personal information.

Traditional “Do Not Track” signals are not consistently supported across browsers.

7. Data Retention

We retain personal information for as long as necessary to:

Provide products and services
Comply with legal and tax obligations
Resolve disputes and enforce agreements

Retention periods vary depending on the type of data and business needs.

8. Sensitive Personal Information

We may collect limited sensitive personal information where necessary to provide our services (such as payment information). We do not use or disclose sensitive personal information beyond what is reasonably necessary for business purposes.

9. SMS & Marketing Communications

If you opt in to receive SMS or email marketing, we may send promotional messages, order updates, and reminders.

Message frequency may vary
Message and data rates may apply
You may opt out at any time by clicking unsubscribe links or replying STOP to SMS messages

Consent to receive marketing communications is not a condition of purchase.

10. Security

We take reasonable measures to protect your personal information. However, no method of transmission over the Internet is completely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

12. Contact Information

If you have questions or would like to exercise your privacy rights, contact us at:

Email: [email protected]
Phone: 1-800-229-2901
Mail: Heartland America, 921 S. Hwy 41, Chaska, MN 55318